Freelance Usability test
Project Overview
Freelancing project for a large watercraft company. * Details left out due to NDA*
The project was a usability test using a web based prototype for mobile
Collaborated with another Qual researcher, but they were focused on the other track on the project.
Also no photos will be shown of the prototypes
Objective
Can users buy expensive watercraft via an app?
Would they still want to go to a dealer?
Did they have issues navigating through the app?
Work
Methods:
Usability test of an early prototype
A total of 10 users were recruited
Were all 30-55 years of age
USA and Canada
Must have purchased expensive items online
All remote moderated
19 screens in the prototype were tested
Post test survey was asked to the 10 participants after completing usability test on their thoughts
What was being tested:
Users understood what each screen did in regards to the purchasing process
Users understanding what went into the purchasing process (ex: financing, reserving)
Interacting with the product
Whether users understood the brands product line
Also the language used throughout the process (ex: Out of stock)
Also if they understood what some of the call to action buttons were ( ex: clock)
Constraints
Prototype was very early stages so insights were limited due to the prototype
Recruiting was outsourced to an agency
Also timeline was rather short
Results
Participants understood what screens were meant to do
Participants were confused in regards to some of language used (reserving vs purchase, “out of stock”... )
Participants wanted better interaction with the brand
Some Participants didn't feel like they would need to negotiate the transaction and some felt they wanted to go to a dealer
Some participants were not happy with the concept of upselling for extra products
Participants were confused on delivery options for the unit
References:
Kalwani, V. Remote Usability Testing. "Remote Usability Testing - Best Practices", by Vikas Kalwani.